One of the most frequent questions I get asked is how to break into data analysis. Or, more specifically: How do you make the transition into data analysis, especially when you do not have a formal technical background?
This author has yet to write their bio.Meanwhile lets just say that we are proud mme contributed a whooping 11 entries.
Entries by mme
Learn how you can compete against more technical peers and how to brand yourself when you want to get into data analysis.
Why is it so important to build a portfolio of data analysis projects (on the side) when you want to transition into data analysis? And how can you find worthwhile projects to focus on?
This is a guest project by my friend Yashwant Rahul Reddy. He scraped the popular data analysis communities on Reddit to find their favorite books on marketing and data analytics.
This is the last lesson from my Google Sheets for Marketers mini-course. In this lesson you’ll build an automatically updating reporting dashboard connected to your Google Analytics account. Importing Google Analytics Data into Sheets will allow you some more flexibility for your data analysis and reporting (compared to viewing the data directly in Google Analytics). […]
This is the third lesson from the Google Sheets for marketers mini course. In this chapter you’ll learn how to implement and customize charts to visualize your insights. As the famous saying goes “a picture is worth a thousand words.” Visualizing data will be useful in itself as it makes finding actionable insights in huge […]
This is the second lesson from the Google Sheets for Marketers mini course. In this lesson I’ll walk you through the most important Google Sheets formulas for analyzing marketing data as well as some useful functions such as conditional formatting and filters. You’ll even build a small tool for comparing performance metrics for different advertising […]
Pivot tables are one of the easiest and quickest tools to analyze marketing data and to draw some first actionable insights. As such they shouldn’t be missing in the basic skill set of every marketer. This is an introductory session to pivot tables. What you’ll learn in this lesson: Basics of pivot tables, different aggregation […]
With the new year ahead many marketers and analysts will be tasked with creating a marketing plan for the year. Imagine you are one of those and are asked to present the plan next week. Sooner or later during the preparation you will have to address one major pain point usually every analyst or data […]