I am Martin, a Marketing Data & Insights Lead at Google.
After working at an eCommerce Startup I started my career at Google and worked as a Marketing Consultant for over 120 small businesses and startups helping them mainly with their Google Ads strategy. Focusing on more analytical projects and learning skills such as SQL, advanced Google Sheets application and Data Visualization I pushed my career forward and moved into my current role.
After I realized how beneficial it is to learn those analytical and technical skills as a marketer I decided to share my experience with other marketers and to help them become more data driven – AnalyticalMarketer.io was born.
Besides writing about career development for data-driven marketers and marketing analysts I publish short guides on how to apply data and technical skills to real life marketing challenges.