Entries by Martin Weiss

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Basic marketing KPIs for ecommerce

Imagine you just started a new job and are leading marketing for a small or newer ecommerce business (or alternatively you are the marketing analyst of the department). Before you start your marketing efforts you are tasked with defining marketing KPIs for ecommerce in order to be able to track the success of your marketing […]

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Forecasting marketing channel revenue with Google Sheets

This is the first in my series on data driven marketing examples and case studies including step-by-step guides on how to apply simple data analysis techniques to real life marketing challenges. In this guide I’ll describe how to use simple linear regression and formulas to forecast marketing revenue in Google Sheets. Above chart is based […]