Entries by Martin Weiss

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Basic ecommerce KPIs for marketing

Imagine you just started a new job and are leading marketing for a small or newer ecommerce business (or alternatively you are the marketing analyst of the department). Before you start your marketing efforts ƒyou are tasked with defining a few ecommerce KPIs for tracking the success of your marketing campaigns. The only tracking tool […]

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Forecasting marketing channel revenue with Google Sheets

This is the first in my series on data driven marketing examples and case studies including step-by-step guides on how to apply simple data analysis techniques to real life marketing challenges. In this guide I’ll describe how to use simple linear regression and formulas to forecast marketing revenue in Google Sheets. Above chart is based […]